There’s a lot you can tell about a person in 8 or 9 seconds. If you had 12 seconds, your impressions would probably be a lot more accurate. What if you had 2 minutes and 40 seconds? You would practically be an expert on the person, ready to write a biography.
We all get a ton of email every day – probably more email than any one person can really process, let alone digest and internalize for analysis. A recent Mashable report showed that reading, answering and acting on email takes up nearly 30% of a worker’s day, but that those same workers only consider about 15% of the email they receive as important.