If you were reading the news to follow the US presidential elections and simply used “Clinton” or “Trump” in your search, chances are you received a lot more information than you ever could have possibly hoped to read. In the case of “Clinton”, were you referring to Bill Clinton, Hillary Clinton or maybe the Clinton Foundation? In the case of Trump, you might get family members, business dealings or real estate announcements bearing his name in addition to election related stories. There were millions of stories available over the past few days alone. Even if you weren’t searching on either term you might not have escaped the flood of stories but getting back to the original intent, a single keyword search was not the best approach.