As we near the end of this U.S. presidential election cycle I, like many people I know, have had my fill of the election coverage. We knew it would be lengthy (it was), we knew it would get contentious (it did) and we knew that the facts, fabrications and exaggerations would be plenty (they were). However what struck me this time around was how social media as an instrument of information sharing felt very different from previous elections.
Social media outlets can be a double-edged sword in the news world. Whether you’re looking at Facebook, LinkedIn, Twitter, YouTube, Tumblr, Instagram, SnapChat, Pinterest or a platform that hasn’t hit the mainstream yet, if you choose to live by social media, there’s a chance you might die by social media. Here are four pretty important factors to consider if you consider social media one of your “go to” sources.